Comma - Company history and profile
Moove Lubricants Limited is a world class manufacturer and supplier of automotive lubricants, chemicals and ancillaries. Comma branded vehicle-specific and manufacturer-approved products for passenger vehicles, light commercial and heavy goods vehicles are distributed in over 40 global markets.
Established as an independent oil blender in 1965, Comma quickly gained an enviable reputation for the quality of its products and service. In the wake of the oil and energy crises of the 1970s and 1980s, the company was acquired in 1989 by Esso Petroleum Company Ltd. This assured Comma guaranteed continuity of supply of quality base oil for the synthetic engine lubricants which were replacing mineral products. In 1999, Esso Petroleum Company Ltd became part of the merged ExxonMobil.
Comma continued to grow, rapidly expanding market share for its own products while also developing and distributing premium branded lubricants and chemicals on behalf of Esso and Mobil. Selected private label alliances with major aftermarket buying groups also fuelled Comma’s impressive year-on-year growth.
The early years of the new century saw continued investment in product evolution, customer service and marketing programmes to build the Comma brand. Ground-breaking innovations in application systems, training, education and sophisticated digital business tools combined to position Comma as a major entity in its target markets.
In July 2012, Comma was sold by ExxonMobil to its licensee in South America, Moove Lubrificantes e Especialidades S.A. headquartered in São Paulo, Brazil. With long-range international expansion programmes in place, Moove is vigorously supporting Comma’s ambition to be a leading global aftermarket brand wherever its products are sold.